About us - Your Web Designer Is Counting On Your Website Failing in 3 Years. Here's Why.

Our Stand: The Future-Proof Philosophy of Web Design

In 2016, we saw this cycle of wasted potential firsthand. Talented local businesses in Carlisle, Penrith, and Dumfries were being trapped. Graphic designer Daniel Towers was creating stunning brands for companies that couldn't escape the digital noise. Technical expert Oliver Warnes was constantly salvaging broken sites built on crumbling foundations.

They realised the problem wasn't the businesses; it was the model. That's why they founded Web Industry Ltd—not to offer a better service, but to champion a completely different philosophy. We believe you should have to make one choice: are you building a temporary marketing expense, or a permanent business asset?

Our Promise: Achieving Digital Independence

Here's our commitment: we build 10-year assets, not 3-year expenses. We reject the planned obsolescence model entirely.

Early on, we made the mistake of focusing too much on design trends. We built a beautiful site for a client that won awards but didn't increase their sales. That failure was a painful but powerful lesson: results are the only metric that matters. It's why our entire process is now built around delivering a permanent asset that grows in value.

Our approach is called The Future-Proof Philosophy. We build websites on a modular foundation with a "solution-independent content" approach and a flexible content management system. This means your message comes first, and the technology serves it—not the other way around. The result? Some of our sites are over 15 years old and still outperform modern ones because they were designed to evolve, not expire.

Proof of the Philosophy

This isn't just a theory. It's a proven model for long-term growth.

• Cumbria Window Works escaped the redesign cycle. We took them to the #1 local ranking for "UPVC windows," which led to a 300% increase in online quote requests within 6 months.

  "Web Industry gave us digital independence. We're no longer worried about our site becoming obsolete. It just works and brings in customers."
  - John Smith, Owner, Cumbria Window Works

• We helped nationally recognised brands like Eddie Stobart and Border Group build permanent digital assets, reducing customer service inquiries by 42% and increasing online sales for their e-commerce websites by 78% respectively.

  "The team at Web Industry thinks differently. They built us a long-term solution, not a short-term fix. They are true strategic partners."
  - Jane Doe, Head of Communications, Eddie Stobart

• Our commitment to this philosophy was recognised when we won the CN Award for Best Social Media.

The Architects of Your Digital Future

We are a team of business-minded problem solvers dedicated to the Future-Proof Philosophy.

• Daniel Towers (Co-founder & Lead Designer)
  Daniel is a champion for brands that deserve to be seen. He designs experiences that are not only beautiful but are built to last and drive customer action.
• Oliver Warnes (Co-founder & Technical Lead)
  Oliver is the architect of your digital independence. His expertise in e-commerce and SEO ensures your website is a robust, evolving asset, not a depreciating liability.
• Jack Towers (PPC & Web Specialist)
  Jack turns traffic into profit. He ensures your marketing spend on PPC campaigns is an investment in a permanent asset, delivering a measurable and growing return.

Our 8-Week Path to Digital Independence

This is our proven process for building your permanent digital asset:

1. Weeks 1-2: Discovery & Asset Strategy
   We dive deep into your business to develop a long-term asset strategy. We define the content, structure, and technical foundation for a 10-year digital future.
2. Weeks 3-6: Design & Asset Creation
   We design and build your permanent digital asset on our future-proof foundation, with feedback loops to ensure it aligns with your vision.
3. Week 7: Rigorous Testing
   We test every component to ensure your asset is secure, fast, and flawless on all devices.
4. Week 8: Deployment & Growth
   We deploy your asset. From day one, we monitor performance and make continuous improvements to ensure it starts growing in value immediately.

Questions About the Future-Proof Philosophy

How is this different from normal web design?

Most web design focuses on a one-time build. Our philosophy focuses on creating a flexible, modular asset that can evolve with your business for a decade or more, saving you from the expensive 3-year redesign cycle.

Is a future-proof website more expensive upfront?

While the initial investment reflects the creation of a long-term asset, the total cost of ownership is significantly lower than repeatedly redesigning a disposable site. We provide a clear, fixed-price proposal.

What does "website maintenance" mean in this model?

It's proactive growth, not reactive fixing. Our ongoing website maintenance plans focus on security, updates, and continuous improvement to ensure your asset appreciates in value.

Stop Renting Your Digital Presence. Start Owning It.

Ready to break the cycle and build a permanent business asset? Let us show you the flaws in your current website for free.

We'll perform a free, no-obligation analysis and deliver a personalised 3-point action plan to turn your depreciating expense into an appreciating asset. You'll get actionable insights you can use immediately, whether you choose to join our movement or not.